Since Tim Berners-Lee invented the
World Wide Web in 1989, the world has not remained the same again. This means that
people can now communicate from one end of the world to the other at the click
of a mouse and things got much better and easier with the advent of
smartphones. Come to think of it, if someone told you in 1990, that by the year
2018 you would be able to call your sibling in America, and see each other in real-time, would you believe it?
The messages which take two months to
get to the United States from Nigeria in the 1990s now take two seconds to send by
email, people now meet online and marry afterward, and most importantly, people
now transact businesses online. It is interesting to know that people now
school online, attend interviews online, get a job online, and even work online.
That’s not all, people now buy and sell as well as sign contracts online.
Though the internet is a vast realm
with various businesses springing up daily, the sky is wide enough to
fly the bird of your own business only if you want to start. Irrespective of
how much your business is generating, you’d be doing more harm than good to
your brand if your business is not online. Here’s why.
Cost
Effective
Most people think getting a nice
website is quite expensive but the opposite is actually the case. Though the
initial setup fee and maintenance depend largely on your line of business, the
features you want on your website, as well as the platform cum programming language
on which it is developed.
Nevertheless, having a corporate website for your business is way cheaper than the operating cost of running a business entirely offline. It is cheaper to hire an ace web developer to set up the website than to pay for office space, pay utility bills, and staff salaries. The fund that would be expended on a website is usually less than the amount which would be spent on maintaining the business offline.
Potential
Customer Base
Taking your business online will in
no small measure increase your customer base. Let’s assume a fellow is
traveling down to Nigeria from overseas and is looking to book a hotel before
leaving his base abroad instead of searching for hotels after his arrival, and
he goes to Google and searches for best hotels in Abuja or Lagos. You can agree
with me that only those hotels which have an online business listing or their
own websites will pop up on the search engine. No matter how much you invest in
the mainstream media for advertisements, your business will not come up online
if you’re not online. How shameful would it be if your business is found
wanting online in this computer age! The truth is, you will have more customers
if you’re online than the traditional shop or office kind of business. The
truth is, some top-notch clients do believe that having a website or a form of
online presence means you know what you’re doing.
More
residual revenue
It is a truism that you would make
more money going online than when you are not, based on the simple fact that you
will have a wider reach, and wider reach means more customers and more
customers mean more income into your organization. I know a videographer whose
job (wedding video) was seen by a man in the UK, the potential customer was
supposed to get married in Nigeria later that year and was looking for
recommendations.
He got the phone number of the
videographer and spoke with him via WhatsApp messenger and then told him, “I’d
love to see more of your works, please send me your website so I can see them.”
It was then it dawned on the videographer that he needs a website.
In the same vein, besides making
money from your business offline and attracting more clients and customers, if
your website is well packaged and promoted, you could make money from adverts
and sponsored listings on your website. And this is not limited to local
markets alone, you will surely make more money partnering with foreign partners
too, they’re readily waiting for you if you know how to find them.
A business
that never closes
Going online also means that your
business never goes to sleep. Though you close the business before evening, the
internet never sleeps. People will still be able to visit your website. A
potential client or customer that couldn’t visit your office at 10:00PM or on Sunday
morning will have a good chance of knowing what you’re into by merely visiting
your webpage on their smartphones, anywhere around the world, 24/7, 365 days a
year. With an online presence, your business will never sleep nor slumber.
Better
Customer Support
You would agree with me that it is
cheaper, faster and more convenient for your client to visit your website and
chat with your with customer care agent in real time than to leave their own
office to visit yours. Experientially, I’d rather visit my bank’s website and
talk to their agent on live chat than to visit the banking hall, well,
because I’m busy and have other things to do. The reason is very simple, besides
being able to chat with the agent online while doing other things on my PC,
several of the complaints are usually escalated to the head office where the
agents on live chat are located. If you would love to be served in this way,
then it’s time you start serving your clients in the same manner by getting a
website.
The Internet
Was Made for Business
Gone are the days when the internet
was a place where people unwind. The wise now use what is readily available to
get what is needed. This mindset is what makes Mark Elliot Zuckerberg, Facebook
CEO, one of the youngest billionaires of his generation. Many businesses add
international to their name and they’re not even known outside their own state,
while there are businesses with no known physical offices but are known across
the shore of Nigeria and beyond, That’s the power of the internet. With an
online presence, you can target international markets and your business can be
found anywhere on the face of this planet at the click of a button.
If you’re comfortable being a local
champion, it’s ok not to have a website for your business, but if the dream is
to be a household name even outside the shores of Nigeria, you should get a
website. As 2019 approaches, change your business approach, get a website and
rub shoulders with the big wigs!
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